All Stories

  1. Chasing the myth: A Harley-Davidson story(telling)

    Article • Semiotica, January 2015, De Gruyter

    Dr. Dimitar Trendafilov

  2. The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions

    Article • January 2015, Springer Science + Business Media

    Dr. Dimitar Trendafilov