Dr Srinivas Sridharan
Current affiliation: Monash University
Subject: Business & Management
Primary location: Australia
Redefining Social Marketing: Beyond Behaviour Change
Published in:Journal of Social Marketing
Publication date:2015-04-13What's it about?Social marketing originated as an innovative idea, applying the managerial tools of marketing to solve social problems. Over time, however, it may ...
Understanding poverty and promoting poverty alleviation through transformative consumer research
Published in:Journal of Business Research
Publication date:2013-08-01
Marketing in Subsistence Marketplaces
Published in:Alleviating Poverty through Business Strategy
Publication date:2008-01-01
Understanding consumption and entrepreneurship in subsistence marketplaces
Published in:Journal of Business Research
Publication date:2010-06-01
Marketing in Subsistence Markets: Innovation through Decentralization and Externalization
Published in:Advances in International Management
Publication date:Not available
Exploratory navigation and salesperson performance: Investigating selected antecedents and boundary conditions in high-technology and financial ser...
Published in:Industrial Marketing Management
Publication date:2010-05-01
Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context
Published in:Journal of Consumer Marketing
Publication date:2008-10-31
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Published in:Journal of Public Policy & Marketing
Publication date:2012-11-01
Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications
Published in:Journal of Marketing Management
Publication date:2014-03-28
Product Development for the BoP: Insights on Concept and Prototype Development from University-Based Student Projects in India
Published in:Journal of Product Innovation Management
Publication date:2011-10-17Product Development for The BoP
Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
Published in:Journal of Public Policy & Marketing
Publication date:2009-05-01
Transformative Subsistence Entrepreneurship: A Study in India
Published in:Journal of Macromarketing
Publication date:2014-04-03