All Stories

  1. How consumers’ use of brand vs attribute information evolves over time

    Article • Journal of Consumer Marketing, June 2014, Emerald

    Dr Randle D. Raggio

  2. Consumer Use of High-Level Brand and Detailed Attribute Information to Evaluate Brands

    Article • Journal of Consumer Marketing, May 2014, Emerald

    Dr Randle D. Raggio

  3. Gratitude in relationship marketing

    Article • European Journal of Marketing, February 2014, Emerald

    Dr Randle D. Raggio

  4. Psychological ownership: a social marketing advertising message appeal? Not for women

    Article • International Journal of Advertising, January 2012, WARC Limited

    Dr Randle D. Raggio

  5. Expressions of Gratitude in Disaster Management: An Economic, Social Marketing, and Public Policy Perspective on Post-Katrina Campaigns

    Article • Journal of Marketing & Public Policy, November 2011, American Marketing Association (AMA)

    Dr Randle D. Raggio

  6. Brand creation vs acquisition in portfolio expansion strategy

    Article • Journal of Product & Brand Management, July 2011, Emerald

    Dr Randle D. Raggio

  7. Perception of Brand Equity

    Article • September 2010, Wiley

    Dr Randle D. Raggio

  8. Brand Value

    Article • September 2010, Wiley

    Dr Randle D. Raggio

  9. Postscript: Preserving (and growing) brand value in a downturn

    Article • Journal of Brand Management, September 2009, Springer Science + Business Media

    Dr Randle D. Raggio

  10. Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue

    Article • Journal of Brand Management, September 2009, Springer Science + Business Media

    Dr Randle D. Raggio

  11. Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes

    Article • Journal of the Academy of Marketing Science, April 2009, Springer Science + Business Media

    Dr Randle D. Raggio

  12. Chasing brand value: Fully leveraging brand equity to maximise brand value

    Article • Journal of Brand Management, February 2008, Springer Science + Business Media

    Dr Randle D. Raggio

  13. The theoretical separation of brand equity and brand value: Managerial implications for strategic planning

    Article • Journal of Brand Management, March 2007, Springer Science + Business Media

    Dr Randle D. Raggio