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  1. This articles uses semiotic theory to analyze the personality and presidency of Donald Trump.

    Article • Chinese Semiotic Studies, February 2019, De Gruyter

    Professsor arthur asa berger

  2. This articles shows how semiotic theory helps us understand how this joke--and all jokes--work.

    Article • Chinese Semiotic Studies, January 2015, De Gruyter

    Professsor arthur asa berger

  3. Arthur asa berger on “upstairs, downstairs”

    Article • Society, May 1975, Springer Science + Business Media

    Professsor arthur asa berger