All Stories

  1. Introducing a spatial perspective to analyze market dynamics

    Article • Marketing Theory, September 2016, SAGE Publications

    Dr Pierre-Yann Dolbec, Dr. Rodrigo Castilhos, Ela Veresiu

  2. Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets

    Article • Journal of Consumer Research, April 2015, Oxford University Press (OUP)

    Dr Pierre-Yann Dolbec

  3. The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

    Article • Journal of Retailing, December 2013, Elsevier

    Dr Pierre-Yann Dolbec

  4. Netnographic Analysis: Understanding Culture Through Social Media Data

    Article • SAGE Publications

    Dr Pierre-Yann Dolbec