All Stories

  1. Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance

    Article • The International Journal of Bank Marketing, June 2020, Emerald

    Dr Dhananjay Bapat

  2. Examining the antecedents and consequences of brand experience dimensions: implications for branding strategy

    Article • Journal of Asia Business Studies, February 2020, Emerald

    Dr Dhananjay Bapat

  3. Impact of brand familiarity on brands experience dimensions for financial services brands

    Article • The International Journal of Bank Marketing, June 2017, Emerald

    Dr Dhananjay Bapat

  4. Exploring the antecedents of loyalty in the context of multi-channel banking

    Article • The International Journal of Bank Marketing, April 2017, Emerald

    Dr Dhananjay Bapat

  5. Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty

    Article • Global Business Review, September 2016, SAGE Publications

    Dr Dhananjay Bapat

  6. Assessment of business strategy: implication for Indian banks

    Article • Journal of Strategy and Management, November 2015, Emerald

    Dr Dhananjay Bapat

  7. Union Experience: towards excellence in retail banking

    Article • DECISION, June 2015, Springer Science + Business Media

    Dr Dhananjay Bapat

  8. The Electronic Banking Revolution in India

    Article • The Journal of Internet Banking and Commerce, January 2015, OMICS Publishing Group

    Dr Dhananjay Bapat

  9. Customer acquisition at Abhyudaya Co-operative Bank Ltd

    Article • Emerald Emerging Markets Case Studies, October 2014, Emerald

    Dr Dhananjay Bapat

  10. Customer centric practices: implications for banks in India

    Article • International Journal of Services Sciences, January 2014, Inderscience Publishers

    Dr Dhananjay Bapat

  11. Customer centricity for growth – Yes Bank experience

    Article • Emerald Emerging Markets Case Studies, May 2013, Emerald

    Dr Dhananjay Bapat

  12. Brand Extensions for India Post into Banking: An Empirical Study

    Article • Paradigm A Management Research Journal, July 2012, SAGE Publications

    Dr Dhananjay Bapat

  13. Customer Relationship for Electronic Payment Products: An Empirical Investigation in India

    Article • Global Business Review, January 2012, SAGE Publications

    Dr Dhananjay Bapat

  14. Efficiency for Indian public sector and private sector banks in India: assessment of impact of global financial crisis

    Article • International Journal of Business Performance Management, January 2012, Inderscience Publishers

    Dr Dhananjay Bapat

  15. Perceptions on Banking Service in Rural India: An Empirical Study

    Article • International Journal of Rural Management, October 2010, SAGE Publications

    Dr Dhananjay Bapat