All Stories

  1. Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product

    Article • GfK Marketing Intelligence Review, October 2017, De Gruyter

    Yakov Bart

  2. Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

    Article • Management Science, February 2017, INFORMS

    Yakov Bart

  3. Spillover Effects in Seeded Word-Of-Mouth Marketing Campaigns

    Article • Marketing Science, September 2016, INFORMS

    Yakov Bart

  4. Exploding Offers Can Blow Up in More Than One Way

    Article • Decision Analysis, September 2014, INFORMS

    Yakov Bart