All Stories

  1. Internal marketing and service quality in restaurants

    Article • Marketing Intelligence & Planning, June 2013, Emerald

    Professor. Dr. Mamoun N. Akroush

  2. Mobile SERVQUAL

    Article • International Journal of Quality & Reliability Management, April 2013, Emerald

    Professor. Dr. Mamoun N. Akroush

  3. Organizational capabilities and new product performance

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, July 2012, Emerald

    Professor. Dr. Mamoun N. Akroush

  4. An empirical model of marketing strategy and shareholder value

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, January 2012, Emerald

    Professor. Dr. Mamoun N. Akroush

  5. An empirical model of new product development process: phases, antecedents and consequences

    Article • International Journal of Business Innovation and Research, January 2012, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  6. An empirical model of customer service quality and customer loyalty in an international electronics company

    Article • International Journal of Electronic Business, January 2012, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  7. Towards an integrated model of customer service skills and customer loyalty

    Article • International Journal of Commerce and Management, November 2011, Emerald

    Professor. Dr. Mamoun N. Akroush

  8. Customer relationship management implementation

    Article • International Journal of Commerce and Management, June 2011, Emerald

    Professor. Dr. Mamoun N. Akroush

  9. An empirical model of customer loyalty in the Jordanian Mobile Telecommunications Market

    Article • International Journal of Mobile Communications, January 2011, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  10. The influence of mall shopping environment and motives on shoppers' response: a conceptual model and empirical evidence

    Article • International Journal of Services and Operations Management, January 2011, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  11. The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance

    Article • International Journal of Internet Marketing and Advertising, January 2011, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  12. An integrated model of perceived service quality and customer loyalty: an empirical examination of the mediation effects of customer satisfaction and customer trust

    Article • International Journal of Services and Operations Management, January 2011, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  13. The effect of marketing knowledge management on organizational performance

    Article • International Journal of Emerging Markets, January 2010, Emerald

    Professor. Dr. Mamoun N. Akroush

  14. Transactional marketing and relationship marketing paradigms: a structural equation modelling approach

    Article • International Journal of Electronic Customer Relationship Management, January 2010, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  15. Conceptualisation and development of customer service skills scale: an investigation of Jordanian customers

    Article • International Journal of Mobile Communications, January 2010, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  16. The effect of e-service quality on customers' satisfaction in banks operating in Jordan: an empirical investigation of customers' perspectives

    Article • International Journal of Services Economics and Management, January 2010, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush, Mohammed Nuseir

  17. Does service quality implementation mediate the relationship between technical service quality and performance: an empirical examination of banks in Jordan

    Article • International Journal of Services Economics and Management, January 2009, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush

  18. The relationship between the e-marketing mix strategies and organisational performance: an empirical investigation of international organisations in Jordan

    Article • International Journal of Electronic Marketing and Retailing, January 2009, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush, Mohammed Nuseir

  19. Exploring the mediation effect of service quality implementation on the relationship between service quality and performance in the banking industry in Jordan

    Article • Global Business and Economics Review, January 2008, Inderscience Publishers

    Professor. Dr. Mamoun N. Akroush