All Stories

  1. The Role of Qualitative Research in Current Digital Social Media: Issues and Aspects-An Introduction

    Article • Psychology and Marketing, November 2016, Wiley

    Helena Gonçalves

  2. Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers

    Article • Journal of Business Research, November 2016, Elsevier

    Helena Gonçalves

  3. WHAT MOTIVATES EWOM IN HOTEL INDUSTRY? CAUSALEXPLANATIONS FROM FSQCA

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Helena Gonçalves

  4. Stress at the top: myth or fact? Causal explanations from a fuzzy-set qualitative comparative analysis (fsQCA)

    Article • Quality & Quantity, June 2016, Springer Science + Business Media

    Helena Gonçalves

  5. Green buying behavior and the theory of consumption values: A fuzzy-set approach

    Article • Journal of Business Research, April 2016, Elsevier

    Helena Gonçalves

  6. Explaining consumer use of renewable energy: determinants and gender and age moderator effects

    Article • Journal of Global Scholars of Marketing Science, June 2015, Taylor & Francis

    Helena Gonçalves

  7. EXPLAINING CONSUMER USE OF RENEWABLE ENERGY: DETERMINANTS, AND GENDER AND AGE MODERATOR EFFECTS

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Helena Gonçalves

  8. Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic context effects

    Article • Journal of Business Research, October 2013, Elsevier

    Helena Gonçalves

  9. Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement

    Article • Journal of Business Research, September 2013, Elsevier

    Helena Gonçalves

  10. The customer satisfaction‐customer loyalty relationship

    Article • Management Decision, October 2012, Emerald

    Helena Gonçalves

  11. Re‐examining green purchase behaviour and the green consumer profile: new evidences

    Article • Management Decision, May 2012, Emerald

    Helena Gonçalves