Current affiliation: Universiti Malaysia SabahSubject: Tourism, Hospitality & EventsPrimary location: Malaysia
Published in:International Journal of Event and Festival ManagementPublication date:2016-06-06
Key success factors of 25 years of the Mount Kinabalu International Climbathon
Mountain running is perhaps not the first event on people's mind as a sport worth investigation. This paper documents the success factors of the C...