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  1. Insight into the motivation of selfie postings: impression management and self-esteem

    Article • European Journal of Marketing, September 2016, Emerald

    Dr. Christine M. Kowalczyk

  2. Transforming celebrities through social media: the role of authenticity and emotional attachment

    Article • Journal of Product & Brand Management, July 2016, Emerald

    Dr. Christine M. Kowalczyk