Professor Morris B Holbrook
Current affiliation: Columbia University
Subject: Business & Management
Primary location: United States
The marketing manager as a jazz musician
Published in:Marketing Intelligence & Planning
Publication date:2015-10-05
Morris B. Holbrook: an historical autoethnographic subjective personal introspection
Published in:Journal of Historical Research in Marketing
Publication date:2017-05-15
A multidimensional service-value scale based on Holbrook’s typology of customer value
Published in:Journal of Service Management
Publication date:2017-08-21Bridging the gap between the concept and its measurement