All Stories

  1. Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal

    Article • Journal of Marketing Research, December 2019, SAGE Publications

    Bernadette Kamleitner, Ruta Ruzeviciute

  2. A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products

    Article • Journal of Marketing, September 2019, SAGE Publications

    Bernadette Kamleitner, Carina Thuerridl

  3. Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements

    Article • Journal of Marketing & Public Policy, July 2019, SAGE Publications

    Bernadette Kamleitner, Vincent Mitchell

  4. What Goes around Comes Around? Rewards as Strategic Assets in Crowdfunding

    Article • California Management Review, February 2016, SAGE Publications

    Bernadette Kamleitner

  5. Salaries and promotion opportunities in the English banking industry, 1890–1936: a rejoinder

    Article • Business History, March 2013, Taylor & Francis

    Bernadette Kamleitner