All Stories

  1. GTL: Transitioning from Entrepreneurial to Professionally Managed Business

    Article • Vision The Journal of Business Perspective, November 2019, SAGE Publications

    Dr Jaydeep Mukherjee

  2. Customer Service Failure at Airways (India) Limited (A)

    Article • Vision The Journal of Business Perspective, December 2018, SAGE Publications

    Dr Jaydeep Mukherjee

  3. Using New Case Studies for Evaluation of Marketing Student’s Academic Performance

    Article • Vision The Journal of Business Perspective, January 2018, SAGE Publications

    Dr Jaydeep Mukherjee

  4. Managing Sales Team at Balram Beverages

    Article • Vision The Journal of Business Perspective, November 2017, SAGE Publications

    Dr Jaydeep Mukherjee

  5. Stopping Territory Infringement

    Article • Vision The Journal of Business Perspective, September 2016, SAGE Publications

    Dr Jaydeep Mukherjee

  6. Swosti Foods: Decoding Distributor Financial Metrics

    Article • Vision The Journal of Business Perspective, June 2016, SAGE Publications

    Dr Jaydeep Mukherjee

  7. Understanding the Drivers of Brand Loyalty in Mixed Media Context

    Article • IIMS Journal of Management Science, January 2016, Diva Enterprises Private Limited

    Dr Jaydeep Mukherjee

  8. An investigation of antecedents and consequences of brand love in India

    Article • Asia-Pacific Journal of Business Administration, September 2015, Emerald

    Dr Jaydeep Mukherjee

  9. Considerations in Medical Software Purchase: Evidence from Dentistry in India

    Article • August 2014, Springer Science + Business Media

    Dr Jaydeep Mukherjee

  10. Customer Voices Incorporated in a Marketing Class: A Review

    Article • August 2014, Springer Science + Business Media

    Dr Jaydeep Mukherjee

  11. Ocean World Water Park: destination marketing challenge

    Article • Emerald Emerging Markets Case Studies, June 2013, Emerald

    Dr Jaydeep Mukherjee

  12. HCL Care: harnessing the out of warranty ICT service market

    Article • Emerald Emerging Markets Case Studies, September 2012, Emerald

    Dr Jaydeep Mukherjee

  13. Team Computers: positioning to grow

    Article • Emerald Emerging Markets Case Studies, August 2012, Emerald

    Dr Jaydeep Mukherjee

  14. ESAF: Making Marketing Work for the Social Sector

    Article • Asian Case Research Journal, June 2012, World Scientific Pub Co Pte Lt

    Dr Jaydeep Mukherjee

  15. Corporate brand building at SRF: challenge of selecting the brand consultant

    Article • Emerald Emerging Markets Case Studies, October 2011, Emerald

    Dr Jaydeep Mukherjee

  16. User acceptance of hedonic versus utilitarian social networking web sites

    Article • Journal of Indian Business Research, August 2011, Emerald

    Dr Jaydeep Mukherjee

  17. BBMCI: setting up a distribution channel in India

    Article • Emerald Emerging Markets Case Studies, January 2011, Emerald

    Dr Jaydeep Mukherjee