All Stories

  1. Animating business relationships through community social capital: an insight into conviviality
  2. Developing fashion retail operations to growth in emerging markets
  3. Educational Marketing Strategic Approach in a Diagnostic Imaging Company
  4. Actors’ roles in interaction and innovation in local systems: a conceptual taxonomy
  5. Buyer-seller interaction in facility services
  6. Interaction behaviors in business relationships and heuristics: Issues for management and research agenda
  7. An interdisciplinary method for brand association research
  8. New qualitative research methodologies in management
  9. Exploring brand associations: an innovative methodological approach
  10. On the trail of supply side authenticity: Paradoxes and compromises emerging from an action research
  11. Time in business-to-business interactions. A case analysis in textile and clothing
  12. Sustainability and Luxury: The Italian Case of a Supply Chain Based on Native Wools
  13. Guanxi and distribution in China: the case of Ferrero Group
  14. Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China
  15. Fast fashion companies coping with internationalization: driving the change or changing the model?
  16. A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
  17. New approaches to heuristic processes and entrepreneurial cognition of the market
  18. New business models in online hotel distribution: emerging private sales versus leading IDS
  19. Relational paths in business network dynamics: Evidence from the fashion industry
  20. Defining market approaches in cultural organizations: an analysis of Italian theatres
  21. Integrating Design and Fashion Marketing
  22. Creation of Fashion Trends and Role of the Bureau de Style for Textile Innovation
  23. Business networks and retail internationalization: A case analysis in the fashion industry
  24. Writing Marketing: Literary Lessons From Academic Authorities, by Stephen Brown
  25. The integration between marketing and purchasing in the traceability process
  26. On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
  27. Matching format strategy and sourcing strategy in clothing retail: a conceptual representation
  28. Cognitive source and clothing retail
  29. Sourcing Strategies in Clothing Retail Firms: Product Complexity versus Overseas Supply Chain
  30. International competitive change and strategic behaviour of Italian textile‐apparel firms
  31. Developing the researcher‐manager interface in the case analysis process
  32. Entrepreneurial image of demand in the Italian yarn firms
  33. Relation between branding and growth of the firm in new quick fashion formulas: analysis of an Italian case
  34. Matching Manufacturing and Retailing Models in Fashion
  35. Matching Manufacturing and Retailing Models in Fashion
  36. Developing capabilities for integration in multinational R&D approaches and models