All Stories

  1. Case study on Branding

    Article • Emerald Emerging Markets Case Studies, November 2015, Emerald

    Vijay Bhangale

  2. Consumer Behaviour of OTC products in India

    Article • Journal of Health Management, May 2015, SAGE Publications

    Vijay Bhangale

  3. A study on impact of media advertising on consumption of OTC cough and cold medicines

    Article • International Journal of Healthcare Management, June 2013, Taylor & Francis

    Vijay Bhangale

  4. Marketing of healthcare services in India

    Article • Journal of Management & Marketing in Healthcare, November 2011, Taylor & Francis

    Vijay Bhangale

  5. Pharma marketing in India: Opportunities, challenges and the way forward

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, June 2008, Nature

    Vijay Bhangale