Current affiliation: IES Management CollegeSubject: Business & ManagementPrimary location: India
Published in:International Journal of Healthcare ManagementPublication date:2013-06-01
Published in:Journal of Medical Marketing Device Diagnostic and Pharmaceutical MarketingPublication date:2008-06-01
The article is about trends on Pharma industry in India,Marketing methods adopted by various companies and predictions of future trends.
Published in:Emerald Emerging Markets Case StudiesPublication date:2015-11-18
This case explains how a commodity could be branded
Published in:Journal of Health ManagementPublication date:2015-05-29
The paper explains the consumer behavior with respected to OTC emergency contraceptive pills in India
Published in:Journal of Management & Marketing in HealthcarePublication date:2011-11-01
The paper throws light on factors influencing patient's decision making when it comes to choosing a Hospital for medical treatment.