All Stories

  1. Motivating sustainable entrepreneurship: the deployment of a visual navigation tool

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2021, Inderscience Publishers

    Prof Marc Dressler

  2. Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0

    Article • European Journal of Innovation Management, September 2020, Emerald

    Prof Marc Dressler

  3. Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle

    Article • Sustainability, May 2020, MDPI AG

    Prof Marc Dressler

  4. The entrepreneurship power house of ambition and innovation: exploring German wineries

    Article • International Journal of Entrepreneurship and Small Business, January 2020, Inderscience Publishers

    Prof Marc Dressler

  5. Towards a conceptual framework for sustainable business models in the food and beverage industry

    Article • British Food Journal, December 2019, Emerald

    Prof Marc Dressler

  6. Does Culture Show in Philanthropic Engagement? An Empirical Exploration of German and French Wineries

    Article • November 2019, Springer Science + Business Media

    Prof Marc Dressler

  7. Customer-centric offer design

    Article • International Journal of Wine Business Research, February 2019, Emerald

    Prof Marc Dressler

  8. The German Wine Market: A Comprehensive Strategic and Economic Analysis

    Article • Beverages, November 2018, MDPI AG

    Prof Marc Dressler

  9. Strategic Channel Management of Saint Bernhard Winery: Direct Versus Indirect Sales

    Article • Wine Business Case Research Journal, April 2018, Sonoma State University

    Prof Marc Dressler

  10. Economic Aspects of Wine Tourism Sustainability at a UNESCO World Heritage Region of Upper Middle Rhine, Germany

    Article • January 2018, Singidunum University

    Prof Marc Dressler

  11. The strategic value of tourism and wine - exploring German cases

    Article • International Journal of Wine Business Research, November 2017, Emerald

    Prof Marc Dressler

  12. A typology of strategic profiling in the context of small business management

    Article • International Journal of Entrepreneurship and Small Business, January 2017, Inderscience Publishers

    Prof Marc Dressler

  13. Strategic grouping in a fragmented market: SMEs' strive for legitimacy

    Article • International Journal of Entrepreneurship and Small Business, January 2017, Inderscience Publishers

    Prof Marc Dressler

  14. Consumers become more active in the world of supply and production. What about the wine world?

    Article • Wine Economics and Policy, June 2016, Elsevier

    Prof Marc Dressler

  15. Strategic winery reputation management

    Article • International Journal of Wine Business Research, March 2016, Emerald

    Prof Marc Dressler

  16. Vineyard acreage simulations in consideration of climatic changes affecting Rhineland-Palatinate (RLP)

    Article • BIO Web of Conferences, January 2015, EDP Sciences

    Prof Marc Dressler

  17. Managing export success – An empirical picture of German wineries’ performance

    Article • BIO Web of Conferences, January 2015, EDP Sciences

    Prof Marc Dressler

  18. Innovation management of German wineries: from activity to capacity—an explorative multi-case survey

    Article • Wine Economics and Policy, June 2013, Elsevier

    Prof Marc Dressler

  19. Coaching at HVB - a success story of sales reorientation.

    Article • January 2006, Springer Science + Business Media

    Prof Marc Dressler

  20. Cooperative venturing in health industry: case research on hospital joint ventures

    Article • January 2000, Duncker & Humblot GmbH

    Prof Marc Dressler