All Stories

  1. The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances

    Article • Asia Pacific Journal of Marketing and Logistics, September 2017, Emerald

    The Ninh Nguyen

  2. Green purchase behavior: mitigating barriers in developing countries

    Article • Strategic Direction, August 2017, Emerald

    The Ninh Nguyen

  3. Determinants Which Influence Purchase Behaviour of Energy Efficient Household Appliances in Emerging Markets

    Article • August 2017, Springer Science + Business Media

    The Ninh Nguyen

  4. Young consumers’ green purchase behaviour in an emerging market

    Article • Journal of Strategic Marketing, May 2017, Taylor & Francis

    The Ninh Nguyen

  5. The influence of cultural values on green purchase behaviour

    Article • Marketing Intelligence & Planning, May 2017, Emerald

    The Ninh Nguyen

  6. Encouraging Vietnamese Household Recycling Behavior: Insights and Implications

    Article • Sustainability, January 2017, MDPI AG

    The Ninh Nguyen

  7. Energy efficient household appliances in emerging markets: the influence of consumers' values and knowledge on their attitudes and purchase behaviour

    Article • International Journal of Consumer Studies, November 2016, Wiley

    The Ninh Nguyen

  8. Pro-environmental purchase behaviour: The role of consumers' biospheric values

    Article • Journal of Retailing and Consumer Services, November 2016, Elsevier

    The Ninh Nguyen

  9. Vietnamese consumers' conservation behaviour

    Article • Journal of Consumer Behaviour, July 2016, Wiley

    The Ninh Nguyen