All Stories

  1. A review of customer citizenship behaviors in the service context

    Article • Service Industries Journal, October 2019, Taylor & Francis

    Dr. Taeshik Gong, Professor Youjae Yi

  2. Customer brand engagement behavior in online brand communities

    Article • Journal of Services Marketing, May 2018, Emerald

    Dr. Taeshik Gong

  3. Emotional intelligence in front-line/back-office employee relationships

    Article • Journal of Services Marketing, April 2017, Emerald

    Dr. Taeshik Gong

  4. creative customer behavior

    Article • Information Technology and People, August 2016, Emerald

    Dr. Taeshik Gong, Professor Don Shin

  5. Effects of task complexity on creative customer behavior

    Article • European Journal of Marketing, May 2016, Emerald

    Dr. Taeshik Gong