All Stories

  1. Are Health e-Mavens the New Patient Influencers?

    Article • Frontiers in Psychology, April 2020, Frontiers

    ANA M. DÍAZ-MARTÍN, ANNE SCHMITZ

  2. Switching Barriers in Online Travel Agencies: The Impact on Positive Word of Mouth

    Article • Tourism Analysis, June 2019, Cognizant Communication Corporation

    ANA M. DÍAZ-MARTÍN

  3. Using Twitter to engage with customers: a data mining approach

    Article • Internet Research, June 2015, Emerald

    ANA M. DÍAZ-MARTÍN, Dr Hector David Menendez

  4. Hotel innovation and performance in times of crisis

    Article • International Journal of Contemporary Hospitality Management, November 2014, Emerald

    ANA M. DÍAZ-MARTÍN, Dr María J. Yagüe

  5. Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument

    Article • International Journal of Hospitality Management, October 2014, Elsevier

    ANA M. DÍAZ-MARTÍN

  6. How to mine brand Tweets: Procedural guidelines and pretest

    Article • International Journal of Market Research, July 2014, SAGE Publications

    ANA M. DÍAZ-MARTÍN

  7. Analysis of the role of complaint management in the context of relationship marketing

    Article • Journal of Marketing Management, December 2010, Taylor & Francis

    ANA M. DÍAZ-MARTÍN

  8. Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship

    Article • Psychology and Marketing, May 2010, Wiley

    ANA M. DÍAZ-MARTÍN

  9. Satisfaction with service recovery: Perceived justice and emotional responses

    Article • Journal of Business Research, August 2009, Elsevier

    ANA M. DÍAZ-MARTÍN

  10. The Role of Commitment Perceived by the Consumer in Service Industries

    Article • Management Research The Journal of the Iberoamerican Academy of Management, July 2009, Emerald

    ANA M. DÍAZ-MARTÍN

  11. Quality of past performance: Impact on consumers’ responses to service failure

    Article • Marketing Letters, June 2007, Springer Science + Business Media

    ANA M. DÍAZ-MARTÍN

  12. Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies

    Article • Journal of Travel Research, May 2007, SAGE Publications

    ANA M. DÍAZ-MARTÍN

  13. Influence of perceived risk on store brand proneness

    Article • International Journal of Retail & Distribution Management, October 2006, Emerald

    ANA M. DÍAZ-MARTÍN

  14. Antecedents of the difference in perceived risk between store brands and national brands

    Article • European Journal of Marketing, January 2006, Emerald

    ANA M. DÍAZ-MARTÍN

  15. Training in retailing: a guide for improving the supply of courses

    Article • International Journal of Retail & Distribution Management, July 2000, Emerald

    ANA M. DÍAZ-MARTÍN

  16. The use of quality expectations to segment a service market

    Article • Journal of Services Marketing, April 2000, Emerald

    ANA M. DÍAZ-MARTÍN