All Stories

  1. Global vs local brands: how home country bias and price differences impact brand evaluations

    Article • International Marketing Review, April 2014, Emerald

    Mark Cleveland

  2. Cross-linguistic validation of a unidimensional scale for cosmopolitanism

    Article • Journal of Business Research, March 2014, Elsevier

    Mark Cleveland, Dr Michel Laroche

  3. Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control

    Article • Journal of Business Research, February 2014, Elsevier

    Mark Cleveland, Dr Michel Laroche

  4. Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

    Article • Journal of Business Research, August 2013, Elsevier

    Mark Cleveland, Dr Michel Laroche

  5. “It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control

    Article • Psychology and Marketing, April 2012, Wiley

    Mark Cleveland, Dr Michel Laroche

  6. Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study

    Article • Journal of Business Research, September 2011, Elsevier

    Mark Cleveland

  7. Ethnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies

    Article • Journal of Global Academy of Marketing Science, June 2011, Taylor & Francis

    Mark Cleveland, Dr Michel Laroche

  8. Identity, demographics, and consumer behaviors

    Article • International Marketing Review, May 2011, Emerald

    Mark Cleveland, Dr Michel Laroche

  9. Migration and materialism: The roles of ethnic identity, religiosity, and generation

    Article • October 2009

    Mark Cleveland

  10. Acculturation and consumption: Textures of cultural adaptation

    Article • International Journal of Intercultural Relations, May 2009, Elsevier

    Mark Cleveland, Dr Michel Laroche

  11. Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes

    Article • Journal of International Marketing, March 2009, American Marketing Association (AMA)

    Mark Cleveland, Dr Michel Laroche

  12. Acculturaton to the global consumer culture: Scale development and research paradigm

    Article • Journal of Business Research, March 2007, Elsevier

    Mark Cleveland, Dr Michel Laroche

  13. The critical role of congruency in prototypical brand extensions

    Article • Journal of Strategic Marketing, September 2006, Taylor & Francis

    Mark Cleveland, Dr Michel Laroche

  14. “I” versus “we”

    Article • International Marketing Review, June 2005, Emerald

    Mark Cleveland, Dr Michel Laroche

  15. Shades of green: linking environmental locus of control and pro‐environmental behaviors

    Article • Journal of Consumer Marketing, June 2005, Emerald

    Mark Cleveland, Dr Michel Laroche

  16. Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

    Article • Journal of International Marketing, September 2004, American Marketing Association (AMA)

    Mark Cleveland, Dr Michel Laroche

  17. Exploring age-related differences in information acquisition for a gift purchase

    Article • Journal of Economic Psychology, February 2004, Elsevier

    Mark Cleveland, Dr Michel Laroche

  18. In-Store Information Search Effort Questionnaire

    Article • January 2004, American Psychological Association (APA)

    Mark Cleveland, Dr Michel Laroche

  19. Measure of Factors Affecting Consumer Information Search Behavior

    Article • January 2004, American Psychological Association (APA)

    Mark Cleveland, Dr Michel Laroche

  20. The Knowledge‐Experience‐Evaluation Relationship: A Structural Equations Modeling Test of Gender Differences

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, September 2003, Wiley

    Mark Cleveland, Dr Michel Laroche

  21. Information search patterns for gift purchases: a cross‐national examination of gender differences

    Article • Journal of Consumer Behaviour, September 2003, Wiley

    Mark Cleveland, Dr Michel Laroche

  22. Christmas Gift Search Behaviors

    Article • Journal of International Consumer Marketing, June 2003, Taylor & Francis

    Mark Cleveland, Dr Michel Laroche

  23. Gender differences in information search strategies for a Christmas gift

    Article • Journal of Consumer Marketing, November 2000, Emerald

    Mark Cleveland, Dr Michel Laroche

  24. Déterminants of In‐store Information Search Stratégies Pertaining to a Christmas Gift Purchase

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, March 2000, Wiley

    Mark Cleveland, Dr Michel Laroche