Current affiliation: ESC Rennes School of BusinessSubject speciality: Management SciencePrimary location: France
Published in:Managerial and Decision EconomicsPublication date:2015-01-01
Advertising Spending, Mood and Level of Product Information on Quality Perception
Published in:Journal of Business StrategyPublication date:2016-05-16
The aim of this study is to analyze the characteristics of a subculture of consumption organized towards a nostalgic brand on a social media platfo...