All Stories

  1. Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms

    Article • Journal of Marketing Management, July 2019, Taylor & Francis

    Graham Massey

  2. INTERDEPENDENCE AND COMMUNICATION BETWEEN TECHNICALLY TRAINED MANAGERS AND MARKETING MANAGERS DURING INNOVATION PROJECTS

    Article • International Journal of Innovation Management, June 2014, World Scientific Pub Co Pte Lt

    Graham Massey

  3. Best–worst scaling: A new method for advertisement evaluation

    Article • Journal of Marketing Communications, October 2013, Taylor & Francis

    Graham Massey

  4. Marketing to different Asian communities

    Article • Asia Pacific Journal of Marketing and Logistics, January 2013, Emerald

    Graham Massey

  5. All Quiet on the Western Front? Empirical Evidence on the “War” between Marketing Managers and Sales Managers

    Article • Australasian Marketing Journal, November 2012, SAGE Publications

    Graham Massey

  6. The Importance of Effective Working Relationships Between Sales and Marketing

    Article • January 2011

    Graham Massey

  7. The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

    Article • Industrial Marketing Management, January 2011, Elsevier

    Graham Massey

  8. An extended model of the antecedents and consequences of consumer satisfaction for hospitality services

    Article • European Journal of Marketing, February 2008, Emerald

    Graham Massey

  9. The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales Managers

    Article • Industrial Marketing Management, November 2007, Elsevier

    Graham Massey

  10. Interpersonal trust between marketing and R&D during new product development projects

    Article • European Journal of Marketing, September 2007, Emerald

    Graham Massey

  11. Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationships

    Article • European Journal of Marketing, September 2007, Emerald

    Graham Massey

  12. A study of relationship effectiveness between marketing and sales managers in business markets

    Article • Journal of Business and Industrial Marketing, October 2006, Emerald

    Graham Massey

  13. Antecedents of conflict in marketing's cross‐functional relationship with sales

    Article • European Journal of Marketing, November 2005, Emerald

    Graham Massey

  14. Product evolution: a Darwinian or Lamarckian phenomenon?

    Article • Journal of Product & Brand Management, August 1999, Emerald

    Graham Massey