Current affiliation: IFHE UNIVERSITYSubject: Business & ManagementPrimary location: India
Published in:Journal of Indian Business ResearchPublication date:2016-03-21
to investigate the perceived differences in brand analysis dimensions, such as brand-specific association (represented by perceived brand quality, ...
Published in:Journal of Indian Business ResearchPublication date:2017-11-20
Hedonic shopping motivations impacting impulse buying among youngster