Dr Ankur Srivastava

Current affiliation: IFHE UNIVERSITY
Subject: Business & Management
Primary location: India

  • Brand analysis of global and local banks in India

    Published in:Journal of Indian Business Research
    Publication date:2016-03-21

    What's it about?

    to investigate the perceived differences in brand analysis dimensions, such as brand-specific association (represented by perceived brand quality, ...

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  • Impulse buying

    Published in:Journal of Indian Business Research
    Publication date:2017-11-20

    What's it about?

    Hedonic shopping motivations impacting impulse buying among youngster

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