All Stories

  1. ‘Who owns the customer?’: A commentary on channel debate through the eyes of the customer

    Article • Journal of Financial Services Marketing, March 2003, Nature

    Ms. Donna Carmichael

  2. The research vendor selection process: A quantitative decision matrix for increasing value for both buyers and sellers

    Article • Journal of Financial Services Marketing, December 2000, Nature

    Ms. Donna Carmichael

  3. IBM's Journey Towards a Market-Focused Process-Driven Business Model

    Article • Journal of Market-Focused Management, January 1997, Springer Science + Business Media

    Ms. Donna Carmichael