Current affiliation: Lappeenranta University of TechnologySubject: Business & ManagementPrimary location: Finland
Published in:Management DecisionPublication date:2014-03-11
Published in:Journal of Business and Industrial MarketingPublication date:2014-03-04
Published in:Industrial Marketing ManagementPublication date:2013-11-01
Published in:Journal of Product & Brand ManagementPublication date:2012-09-14
Published in:Journal of Creating ValuePublication date:2017-09-12
The current value discourse tends to be characterized by economic benefits
and costs. This may resonate with business actors, but customers and soc...
Published in:Industrial Marketing ManagementPublication date:2016-11-01
Advances in sustainable purchasing put pressure on firms to evaluate and demonstrate the sustainability of their products and services. In this pap...
Published in:Journal of Business ResearchPublication date:2017-07-01
Value-based pricing has the potential to improve differentiation, profitability, and value creation for industrial
firms and their customers. Howev...
Published in:Journal of Revenue and Pricing ManagementPublication date:2015-04-10
Value is a key concept for researchers and practitioners in the fields of strategy, marketing,
and pricing. In the strategy literature, value is cl...