All Stories

  1. Opportunities for ethnographic methodologies in B2B service research
  2. Towards a Broader Value Discourse: Understanding Sustainable and Public Value Potential
  3. Barriers to value-based pricing
  4. Sustainable value propositions
  5. Value assessment and pricing capabilities—how to profit from value
  6. Three strategies for customer value assessment in business markets
  7. Brand positioning strategies for industrial firms providing customer solutions
  8. Towards a framework of customer value assessment in B2B markets: An exploratory study
  9. Systematic review on B2B branding: research issues and avenues for future research