All Stories

  1. The meaning and relevance of internal market orientation in nonprofit organisations
  2. Predicting Customers Recommendation from Co-creation of Value, Customization and Relational Value
  3. Role of trusting beliefs in predicting purchase intentions
  4. Exploring Predictive Switching Factors for Mobile Number Portability
  5. Factors obstructing intentions to trust and purchase products online
  6. Moderating role of perceived risk in credit card usage and experience link
  7. Employees’ organisational commitment and its impact on their actual turnover behaviour through behavioural intentions
  8. Predicting customers' behavioral intentions toward ATM services
  9. Revisiting internal market orientation: a note
  10. Exploring the impact of total quality service on bank employees’ organisational commitment
  11. Internal market orientation in Indian banking: an empirical analysis
  12. Voyage of marketing thought from a barter system to a customer centric one