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  1. Organ donation in India—A social marketing perspective

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, March 2019, Wiley

    Geetha M

  2. Consumer Acceptance of Camel Milk in Emerging Economy

    Article • Journal of International Food & Agribusiness Marketing, December 2018, Taylor & Francis

    Geetha M

  3. Attributes and retail format preference for branded pulses

    Article • South Asian Journal of Global Business Research, July 2014, Emerald

    Geetha M

  4. Impact of store environment on impulse buying behavior

    Article • European Journal of Marketing, September 2013, Emerald

    Geetha M, Professor Piyush Sharma