All Stories

  1. ‘Wasta’: Triadic Trust in Jordanian Business
  2. Relevant or redundant: Elite consumers' perception of foreign-made products in an emerging market
  3. Place branding's role in sustainable development
  4. An exploratory study of students' consumption of non‐alcoholic beverages in Nigeria
  5. Country of origin effects, brand image, and social status in an emerging market
  6. Market entry using country‐of‐origin intelligence in an emerging market
  7. Personality, organizational orientations and self‐reported learning outcomes
  8. Integrating corporate social responsibility (CSR) into ISO management systems – in search of a feasible CSR management system framework
  9. Enabling the emergent entrepreneurial organisation to develop new products
  10. Perfume Consumption in India: