All Stories

  1. QR code in retail

    Article • Journal of Direct Data and Digital Marketing Practice, October 2013, Springer Science + Business Media

    Jay Sang Ryu

  2. Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America

    Article • Place Branding and Public Diplomacy, April 2013, Springer Science + Business Media

    Jay Sang Ryu

  3. Aligning business owners for a successful downtown brand

    Article • Journal of Place Management and Development, July 2012, Emerald

    Jay Sang Ryu

  4. Consumer Attitudes and Shopping Intentions toward Pop-up Fashion Stores

    Article • Journal of Global Fashion Marketing, August 2011, Taylor & Francis

    Jay Sang Ryu

  5. Downtown branding as an engine of downtown business success in small communities

    Article • Place Branding and Public Diplomacy, May 2011, Springer Science + Business Media

    Jay Sang Ryu

  6. Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans

    Article • Journal of Fashion Marketing and Management, March 2010, Emerald

    Jay Sang Ryu