All Stories

  1. Effect of popularity and peer pressure on attitudes toward luxury among teens

    Article • Young Consumers Insight and Ideas for Responsible Marketers, April 2017, Emerald

    Abhishek Dwivedi

  2. Celebrity endorsement, self-brand connection and consumer-based brand equity

    Article • Journal of Product & Brand Management, August 2015, Emerald

    Abhishek Dwivedi

  3. Self-Brand Connection With Service Brands: Examining Relationships With Performance Satisfaction, Perceived Value, and Brand Relationship Quality

    Article • Services Marketing Quarterly, December 2013, Taylor & Francis

    Abhishek Dwivedi

  4. Brand extension feedback effects: towards a mediated framework

    Article • Journal of Consumer Marketing, July 2013, Emerald

    Abhishek Dwivedi

  5. Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

    Article • Australasian Marketing Journal, May 2013, SAGE Publications

    Abhishek Dwivedi

  6. Brand‐extension feedback effects: an Asian branding perspective

    Article • Asia Pacific Journal of Marketing and Logistics, March 2013, Emerald

    Abhishek Dwivedi

  7. Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

    Article • Australasian Marketing Journal, February 2013, SAGE Publications

    Abhishek Dwivedi

  8. Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry

    Article • Journal of Retailing and Consumer Services, September 2012, Elsevier

    Abhishek Dwivedi

  9. The impact of brand extensions on parent brand relationship equity

    Article • Journal of Brand Management, August 2011, Springer Science + Business Media

    Abhishek Dwivedi

  10. Brand extension feedback effects: A holistic framework

    Article • Journal of Brand Management, November 2009, Springer Science + Business Media

    Abhishek Dwivedi