All Stories

  1. Gen Y-ers’ brand loyalty drivers in emerging devices

    Article • Marketing Intelligence & Planning, September 2017, Emerald

    Pinelopi Athanasopoulou

  2. The role of corporate image and switching barriers in the service evaluation process

    Article • EuroMed Journal of Business, May 2016, Emerald

    Pinelopi Athanasopoulou

  3. The role of service fairness in the service quality – relationship quality – customer loyalty chain

    Article • Journal of Service Theory and Practice, November 2015, Emerald

    Pinelopi Athanasopoulou

  4. Sport sponsorship as business to business service

    Article • Journal of Business and Industrial Marketing, June 2015, Emerald

    Pinelopi Athanasopoulou, Mrs Elena Sarli

  5. Relationship quality in sports: a study in football teams and fitness centres

    Article • Sport Business and Management An International Journal, May 2013, Emerald

    Pinelopi Athanasopoulou

  6. Relationship quality: a critical literature review and research agenda

    Article • European Journal of Marketing, May 2009, Emerald

    Pinelopi Athanasopoulou

  7. Antecedents and consequences of relationship quality in athletic services

    Article • Managing Service Quality, September 2008, Emerald

    Pinelopi Athanasopoulou

  8. The relationship Between Customer Satisfaction and the Demographic Profile of participants in the Exercise Programs of Health and Fitness Clubs for municipal Youth and Sport organizations

    Article • CHOREGIA, January 2007, Department of Sport Management, University of Peloponnese

    Pinelopi Athanasopoulou

  9. Relationship Quality in Services

    Article • IGI Global

    Pinelopi Athanasopoulou

  10. Corporate Social Responsibility (CSR) as a People Caring Concept

    Article • IGI Global

    Pinelopi Athanasopoulou