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  1. FinTech Adoption of Financial Services Industry: Exploring the Impact of Creative and Innovative Leadership
  2. Do advertisements with a social message elevate subjective well‐being?: An examination of empirical associations
  3. The role of financial inclusion and globalization toward a sustainable economy in ASEAN countries: evidence from advance panel estimations
  4. How to enter paradise on earth: a case study of Aava
  5. Does FinTech promote entrepreneurial intention among women? Studying the mediating role of financial inclusion.
  6. Attitude toward SMS Advertising: A Survey with Reference to Indian Consumers
  7. Online Advertising
  8. E-mail advertising: A study of consumer attitude toward e-mail advertising among Indian users