All Stories

  1. Performance implications of peer monitoring among suppliers

    Article • Asia Pacific Journal of Marketing and Logistics, September 2022, Emerald

    Professor Zhilin Yang

  2. Managing from a distance in international purchasing and supply

    Article • Operations Management Research, September 2022, Springer Science + Business Media

    Professor Zhilin Yang

  3. Is corporate greening beneficial? Exploring the relationship between perceived corporate environmental behavior and organizational citizenship behavior

    Article • Business Strategy and the Environment, September 2022, Wiley

    Professor Zhilin Yang

  4. Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation

    Article • Asia Pacific Journal of Marketing and Logistics, August 2022, Emerald

    Professor Zhilin Yang

  5. Perceived power and smile intensity in service encounters

    Article • Marketing Intelligence & Planning, March 2022, Emerald

    Professor Zhilin Yang

  6. The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness

    Article • Journal of Research in Interactive Marketing, February 2022, Emerald

    Professor Zhilin Yang

  7. Team Size, Research Variety, and Research Performance: Do Coauthors’ Coauthors Matter?

    Article • Journal of Informetrics, November 2021, Elsevier

    Professor Zhilin Yang

  8. Make the apps stand out: discoverability and perceived value are vital for adoption

    Article • Journal of Research in Interactive Marketing, September 2021, Emerald

    Professor Zhilin Yang

  9. Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox

    Article • Journal of Business Research, January 2021, Elsevier

    Professor Zhilin Yang

  10. Perceptual difference of dependence and trust in marketing channel: reconsideration of dependence measurement

    Article • Asian Business & Management, July 2019, Springer Science + Business Media

    Professor Zhilin Yang

  11. Pursuing superior performance of service innovation through improved corporate social responsibility

    Article • Asia Pacific Journal of Marketing and Logistics, March 2019, Emerald

    Professor Zhilin Yang

  12. The relationships between distance factors and international collaborative research outcomes: A bibliometric examination

    Article • Journal of Informetrics, August 2018, Elsevier

    Professor Zhilin Yang

  13. Challenges in gaining supply chain competitiveness: Supplier response strategies and determinants

    Article • Industrial Marketing Management, July 2018, Elsevier

    Professor Zhilin Yang

  14. The effects of government relation and institutional environments on channel performance

    Article • Asia Pacific Journal of Marketing and Logistics, June 2018, Emerald

    Professor Zhilin Yang

  15. When does social exclusion increase or decrease food self-regulation? The moderating role of time orientation

    Article • Journal of Consumer Behaviour, September 2017, Wiley

    Professor Zhilin Yang

  16. Hospital trust or doctor trust? A fuzzy analysis of trust in the health care setting

    Article • Journal of Business Research, September 2017, Elsevier

    Professor Zhilin Yang

  17. Brand Loyalty Versus Store Loyalty: Consumers’ Role in Determining Dependence Structure of Supplier–Retailer Dyads

    Article • Journal of Business-to-Business Marketing, April 2017, Taylor & Francis

    Professor Zhilin Yang

  18. The Effects of Boundary Spanners’ Personal Relationships on Interfirm Collaboration and Conflict: A Study of the Role ofGuanxiin China

    Article • Journal of Supply Chain Management, December 2016, Wiley

    Professor Zhilin Yang

  19. Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations

    Article • Journal of Business Research, December 2016, Elsevier

    Professor Zhilin Yang

  20. The joint-liability mechanism: controlling opportunism through peer monitoring among Chinese supplier groups

    Article • Journal of Business and Industrial Marketing, June 2016, Emerald

    Professor Zhilin Yang

  21. Organizational capabilities and business performance: When and how does the dark side of managerial ties matter?

    Article • Industrial Marketing Management, May 2016, Elsevier

    Professor Zhilin Yang

  22. How does organizational learning matter in strategic business performance? The contingency role of guanxi networking

    Article • Journal of Business Research, June 2015, Elsevier

    Professor Zhilin Yang

  23. Managing corporate crisis in China: Sentiment, reason, and law

    Article • Business Horizons, March 2015, Elsevier

    Professor Zhilin Yang

  24. Customer-perceived value and loyalty: how do key service quality dimensions matter in the context of B2C e-commerce?

    Article • Service Business, February 2015, Springer Science + Business Media

    Professor Zhilin Yang

  25. The Role of theGuanxiInstitution in Skill Acquisition Between Firms: A Study of Chinese Firms

    Article • Journal of Supply Chain Management, August 2014, Wiley

    Professor Zhilin Yang

  26. Institutional theory in business marketing: A conceptual framework and future directions

    Article • Industrial Marketing Management, July 2014, Elsevier

    Professor Zhilin Yang

  27. Toward a gatekeeping perspective of insider–outsider relationship development in China

    Article • Journal of World Business, July 2014, Elsevier

    Professor Zhilin Yang

  28. The performance implications of perceptual differences of dependence in marketing channels

    Article • Asia Pacific Journal of Marketing and Logistics, June 2014, Emerald

    Professor Zhilin Yang

  29. On the relationship between business environment and competitive priorities: The role of performance frontiers

    Article • International Journal of Production Economics, May 2014, Elsevier

    Professor Zhilin Yang

  30. The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China

    Article • Journal of Business Ethics, March 2014, Springer Science + Business Media

    Professor Zhilin Yang

  31. Market signals: web site investment and physical store existence

    Article • Asia Pacific Journal of Marketing and Logistics, January 2014, Emerald

    Professor Zhilin Yang

  32. Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency

    Article • Journal of Business Research, December 2013, Elsevier

    Professor Zhilin Yang

  33. Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry

    Article • Journal of Business-to-Business Marketing, October 2013, Taylor & Francis

    Professor Zhilin Yang

  34. What does convenience mean to online shoppers?

    Article • Journal of Service Management, April 2013, Emerald

    Alice Ling Jiang, Professor Zhilin Yang

  35. User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online markets

    Article • Decision Support Systems, April 2013, Elsevier

    Professor Zhilin Yang

  36. Inter-firm opportunism: a meta-analytic review and assessment of its antecedents and effect on performance

    Article • Journal of Business and Industrial Marketing, January 2013, Emerald

    Professor Zhilin Yang

  37. Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency

    Article • Journal of Marketing, May 2012, SAGE Publications

    Professor Zhilin Yang

  38. Implicit Consumer Animosity: A Primary Validation1

    Article • Journal of Applied Social Psychology, April 2012, Wiley

    Professor Zhilin Yang

  39. The role of brand image congruity in Chinese consumers' brand preference

    Article • Journal of Product & Brand Management, February 2012, Emerald

    Professor Zhilin Yang

  40. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective

    Article • International Journal of Internet Marketing and Advertising, January 2012, Inderscience Publishers

    Professor Zhilin Yang

  41. Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions

    Article • Industrial Marketing Management, May 2011, Elsevier

    Professor Zhilin Yang

  42. Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

    Article • Industrial Marketing Management, April 2011, Elsevier

    Professor Zhilin Yang

  43. Cooperative norms, structural mechanisms, and supplier performance: Empirical evidence from Chinese manufacturers

    Article • Journal of Purchasing and Supply Management, March 2011, Elsevier

    Professor Zhilin Yang

  44. Unstructured Direct Elicitation of Decision Rules

    Article • Journal of Marketing Research, February 2011, SAGE Publications

    Professor Zhilin Yang

  45. When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China

    Article • Industrial Marketing Management, January 2011, Elsevier

    Alice Ling Jiang, Professor Zhilin Yang

  46. The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: Evidence From China's Auto Industry

    Article • Journal of Global Marketing, January 2011, Taylor & Francis

    Professor Zhilin Yang

  47. The impact of brand credibility and brand personality on purchase intention: An empirical study in China

    Article • January 2011, Emerald

    Professor Zhilin Yang

  48. Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

    Article • Journal of International Marketing, September 2010, SAGE Publications

    Professor Zhilin Yang

  49. The effects of volume consolidation on buyer–supplier relationships: A study of Chinese firms

    Article • Journal of Purchasing and Supply Management, September 2010, Elsevier

    Professor Zhilin Yang

  50. The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

    Article • Journal of Global Marketing, July 2010, Taylor & Francis

    Professor Zhilin Yang

  51. Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences

    Article • Journal of Service Research, May 2010, SAGE Publications

    Professor Zhilin Yang

  52. Implementing supply chain information integration in China: The role of institutional forces and trust⋆

    Article • Journal of Operations Management, November 2009, Wiley

    Professor Zhilin Yang

  53. Confucian/Chopsticks Marketing

    Article • Journal of Business Ethics, October 2009, Springer Science + Business Media

    Michael Hyman, Dr. Michael R. Hyman, Professor Zhilin Yang

  54. Determinants of online service satisfaction and their impacts on behavioural intentions

    Article • Total Quality Management & Business Excellence, September 2009, Taylor & Francis

    Professor Zhilin Yang

  55. The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market

    Article • Journal of Global Marketing, June 2009, Taylor & Francis

    Professor Zhilin Yang

  56. Exploring the governance mechanisms of quasi-integration in buyer–supplier relationships

    Article • Journal of Business Research, June 2009, Elsevier

    Professor Zhilin Yang

  57. Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

    Article • Journal of International Business Studies, December 2008, Springer Science + Business Media

    Professor Zhilin Yang

  58. Brand Trust as a Second-order Factor: An Alternative Measurement Model

    Article • International Journal of Market Research, November 2008, SAGE Publications

    Professor Zhilin Yang

  59. Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?

    Article • International Marketing Review, July 2008, Emerald

    Professor Zhilin Yang

  60. Addressing the Advertising of Controversial Products in China: An Empirical Approach

    Article • Journal of Business Ethics, June 2008, Springer Science + Business Media

    Professor Zhilin Yang

  61. A meta‐analysis of effect sizes in international marketing experiments

    Article • International Marketing Review, May 2008, Emerald

    Professor Zhilin Yang

  62. Relational ties or customized contracts? An examination of alternative governance choices in China

    Article • Journal of International Business Studies, February 2008, Springer Science + Business Media

    Professor Zhilin Yang

  63. DEVELOPMENT OF COOPERATIVE NORMS IN THE BUYER-SUPPLIER RELATIONSHIP: THE CHINESE EXPERIENCE

    Article • Journal of Supply Chain Management, January 2008, Wiley

    Professor Zhilin Yang

  64. A review of research methodologies in international business

    Article • International Business Review, December 2006, Elsevier

    Professor Zhilin Yang

  65. Customer Asset Orientation: Antecedents and Consequences

    Article • October 2006, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Zhilin Yang

  66. The Impact of Interorganizational Internet Communication on Purchasing Performance: A Study of Chinese Manufacturing Firms

    Article • Journal of Supply Chain Management, August 2006, Wiley

    Professor Zhilin Yang

  67. Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

    Article • Journal of Business Research, February 2006, Elsevier

    Professor Zhilin Yang

  68. The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty

    Article • Journal of Advertising Research, December 2005, WARC Limited

    Professor Zhilin Yang

  69. Developing strategic orientation in China: antecedents and consequences of market and innovation orientations

    Article • Journal of Business Research, August 2005, Elsevier

    Professor Zhilin Yang

  70. Development and validation of an instrument to measure user perceived service quality of information presenting Web portals

    Article • Information & Management, May 2005, Elsevier

    Professor Zhilin Yang

  71. Measuring customer perceived online service quality

    Article • International Journal of Operations & Production Management, November 2004, Emerald

    Professor Zhilin Yang

  72. Customers' perceptions of online retailing service quality and their satisfaction

    Article • International Journal of Quality & Reliability Management, October 2004, Emerald

    Professor Zhilin Yang

  73. Online service quality dimensions and their relationships with satisfaction

    Article • International Journal of Service Industry Management, July 2004, Emerald

    Professor Zhilin Yang

  74. Customer perceived value, satisfaction, and loyalty: The role of switching costs

    Article • Psychology and Marketing, January 2004, Wiley

    Professor Zhilin Yang

  75. Services quality dimensions of Internet retailing: an exploratory analysis

    Article • Journal of Services Marketing, December 2003, Emerald

    Professor Zhilin Yang

  76. Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention

    Article • January 2003, ACM (Association for Computing Machinery)

    Professor Zhilin Yang

  77. The Quality Dimensions of Internet Retail Food Purchasing

    Article • Journal of Foodservice Business Research, April 2002, Taylor & Francis

    Professor Zhilin Yang

  78. International marketing serials: a retrospective

    Article • International Marketing Review, December 2001, Emerald

    Michael Hyman, Dr. Michael R. Hyman, Professor Zhilin Yang