All Stories

  1. Emotional identification with a destination brand: a neuromarketing investigation of Kazakhstan’s visual content

    Article • Bulletin of "Turan" University, July 2026, Turan University

    YUSNIZA Kamarulzaman

  2. Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

    Article • Journal of Global Scholars of Marketing Science, September 2024, Taylor & Francis

    YUSNIZA Kamarulzaman

  3. Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword

    Article • Cogent Social Sciences, October 2023, Taylor & Francis

    YUSNIZA Kamarulzaman

  4. BUSINESS OWNERSHIP AND RELIGIOUS IDENTITY IN A MUSLIM-MAJORITY COUNTRY: THE CASE OF DISPLAYING ISLAMIC IMAGES IN MALAYSIAN RESTAURANTS

    Article • Online Jurnal of Islamic Management and Finance, April 2023, Univ. of Malaya

    YUSNIZA Kamarulzaman

  5. Decolourisation of Real Industrial and Synthetic Textile Dye Wastewater Using Activated Dolomite

    Article • Water, March 2023, MDPI AG

    YUSNIZA Kamarulzaman

  6. THE MEDIATING ROLE OF CONSUMER SATISFACTION IN ENHANCING LOYALTY TOWARDS MALAYSIAN HALAL-CERTIFIED FOOD AND BEVERAGES

    Article • Online Jurnal of Islamic Management and Finance, April 2022, Univ. of Malaya

    YUSNIZA Kamarulzaman

  7. Validating a consumer-based service brand equity (CBSBE) model in the airline industry

    Article • Journal of Retailing and Consumer Services, March 2021, Elsevier

    YUSNIZA Kamarulzaman

  8. Dataset on the green consumption behaviour amongst Malaysian consumers

    Article • Data in Brief, October 2020, Elsevier

    YUSNIZA Kamarulzaman, Professor Farrah Dina Yusop

  9. DOES THE NEED FOR COGNITION, NEED FOR AFFECT AND PERCEIVED HUMOUR INFLUENCE CONSUMERS’ ATTITUDES TOWARDS THE ADVERTISED BRANDS?

    Article • International Journal of Management Studies, January 2020, UUM Press, Universiti Utara Malaysia

    YUSNIZA Kamarulzaman

  10. Design of the Study

    Article • January 2020, Springer Science + Business Media

    YUSNIZA Kamarulzaman

  11. Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector

    Article • Journal of Hospitality and Tourism Management, March 2019, Elsevier

    YUSNIZA Kamarulzaman

  12. Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non-Muslim majority markets

    Article • International Journal of Consumer Studies, November 2018, Wiley

    YUSNIZA Kamarulzaman

  13. UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS

    Article • The Journal of Marketing Theory and Practice, October 2018, Taylor & Francis

    YUSNIZA Kamarulzaman, philip kitchen

  14. Combating Halal Misconceptions in Malaysia: Review of Halal Online Information Media

    Article • January 2018, Springer Science + Business Media

    YUSNIZA Kamarulzaman

  15. INCULCATING INNOVATIVE BEHAVIOUR AMONG STUDENTS: DETERMINANTS OF INNOVATION CULTURE IN MALAYSIAN HIGHER EDUCATION

    Article • Malaysian Online Journal of Educational Management, September 2017, Univ. of Malaya

    YUSNIZA Kamarulzaman, Professor Farrah Dina Yusop

  16. Innovation Culture in Higher Learning Institutions: A Proposed Framework

    Article • Procedia - Social and Behavioral Sciences, May 2016, Elsevier

    Dr Farrah Dina Yusop, Professor Farrah Dina Yusop, YUSNIZA Kamarulzaman

  17. Challenges Experienced by Overseas-educated Early Career Faculty (ECF)

    Article • Procedia - Social and Behavioral Sciences, May 2016, Elsevier

    Dr Farrah Dina Yusop, Professor Farrah Dina Yusop, YUSNIZA Kamarulzaman

  18. Religion, Markets, and Digital Media: Seeking Halal Food in the U.S.

    Article • Journal of Macromarketing, December 2015, SAGE Publications

    YUSNIZA Kamarulzaman

  19. Scientometrics of Electromagnetic fields (EMF) research

    Article • Scientometrics, August 2015, Springer Science + Business Media

    Professor Farrah Dina Yusop, Dr Farrah Dina Yusop, YUSNIZA Kamarulzaman

  20. Social media adoption: The role of media needs and innovation characteristics

    Article • Computers in Human Behavior, February 2015, Elsevier

    YUSNIZA Kamarulzaman

  21. Designing and Validating a Model for Measuring Sustainability of Overall Innovation Capability of Small and Medium-Sized Enterprises

    Article • Sustainability, January 2015, MDPI AG

    YUSNIZA Kamarulzaman

  22. Convergence in the priorities of entrepreneurial values: Empirical evidence from Malaysia

    Article • Journal of International Entrepreneurship, October 2014, Springer Science + Business Media

    YUSNIZA Kamarulzaman

  23. Designing and Validating a Model for Measuring Innovation Capacity Construct

    Article • Advances in Decision Sciences, September 2014, Hindawi Publishing Corporation

    YUSNIZA Kamarulzaman

  24. Marketing Islamic banking products: Malaysian perspective

    Article • Business Strategy Series, March 2013, Emerald

    YUSNIZA Kamarulzaman

  25. The Influence of Relationship Quality and Switching Costs on Customer Loyalty in the Malaysian Hotel Industry

    Article • Procedia - Social and Behavioral Sciences, October 2012, Elsevier

    YUSNIZA Kamarulzaman

  26. A framework of outsourcing relationship marketing: a focus on the Malaysian hotel industry

    Article • International Journal of Electronic Customer Relationship Management, January 2010, Inderscience Publishers

    YUSNIZA Kamarulzaman

  27. Adoption of travel e‐shopping in the UK

    Article • Retail and Distribution Management, July 2007, Emerald

    YUSNIZA Kamarulzaman

  28. The Wisdom of Social Media Innovation over the Needs of Online Network Citizens

    Article • IGI Global

    YUSNIZA Kamarulzaman