All Stories

  1. Need for touch and two-way communication in e-commerce

    Article • Journal of Research in Interactive Marketing, October 2017, Emerald

    Yun Jung Lee

  2. The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context

    Article • International Journal of Electronic Commerce, September 2017, Taylor & Francis

    Yun Jung Lee

  3. Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase

    Article • Journal of Fashion Marketing and Management An International Journal, May 2017, Emerald

    Yun Jung Lee

  4. Consumers’ desire to interact with a salesperson during e-shopping: development of a scale

    Article • Retail and Distribution Management, January 2017, Emerald

    Yun Jung Lee