All Stories

  1. The Influence of Electronic Word-of-Mouth via Social Networking Sites on the Socialization of College-Aged Consumers
  2. Is this mobile coupon worth my private information?
  3. Determinants of mobile coupon service adoption: assessment of gender difference
  4. Enablers and inhibitors of permission-based marketing: A case of mobile coupons
  5. Who are the users of mobile coupons? A profile of US consumers
  6. Role of web site design quality in satisfaction and word of mouth generation
  7. Store attributes influencing relationship marketing: a study of department stores
  8. Consumer Responses to Online Atmosphere: The Moderating Role of Atmospheric Responsiveness
  9. Effects of site design on consumer emotions: role of product involvement
  10. Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation
  11. Rural Consumers' Online Shopping for Food and Fiber Products as a Form of Outshopping
  12. Online visual merchandising (VMD) of apparel web sites
  13. Internet apparel shopping behaviors: the influence of general innovativeness