All Stories

  1. Vitalizing effect of athlete-drafting task in fantasy sports: the role of competitive goal-framing, involvement, and competitiveness trait

    Article • European Sport Management Quarterly, May 2019, Taylor & Francis

    Dr Dae Hee Kwak, yong Jae ko

  2. Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment

    Article • Journal of Global Sport Management, January 2019, Taylor & Francis

    yong Jae ko

  3. Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness

    Article • Psychology and Marketing, August 2016, Wiley

    yong Jae ko

  4. Scale of Athlete Brand Image

    Article • American Psychological Association (APA)

    yong Jae ko