yong Jae ko
My co-authors include
Dr Dae Hee Kwak
Vitalizing effect of athlete-drafting task in fantasy sports: the role of competitive g...
European Sport Management Quarterly
Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of F...
Journal of Global Sport Management
Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evalu...
Psychology and Marketing
Scale of Athlete Brand Image