All Stories

  1. Franchise Core Competency and Its Relationship with Environmental Uncertainty, Competitive Advantage, and Financial Performance: An Empirical Assessment of Food-Service Franchise Firms

    Article • Asia Pacific Journal of Tourism Research, September 2014, Taylor & Francis

    Professor Yong-Ki Lee

  2. Festivalscapes and patrons' emotions, satisfaction, and loyalty

    Article • Journal of Business Research, January 2008, Elsevier

    Professor Yong-Ki Lee

  3. Segmenting casino gamblers by motivation: A cluster analysis of Korean gamblers

    Article • Tourism Management, October 2006, Elsevier

    Professor Yong-Ki Lee

  4. Korea’s destination image formed by the 2002 World Cup

    Article • Annals of Tourism Research, October 2005, Elsevier

    Professor Yong-Ki Lee

  5. Segmentation of festival motivation by nationality and satisfaction

    Article • Tourism Management, February 2004, Elsevier

    Professor Yong-Ki Lee