All Stories

  1. Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience

    Article • International Journal of Fashion Design Technology and Education, September 2019, Taylor & Francis

    Dr Yingjiao Xu, Hanna Lee

  2. Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands

    Article • International Journal of Fashion Design Technology and Education, October 2017, Taylor & Francis

    Dr Yingjiao Xu

  3. Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity

    Article • Journal of Product & Brand Management, July 2015, Emerald

    Dr Yingjiao Xu

  4. Luxury fashion consumption and Generation Y consumers

    Article • Journal of Fashion Marketing and Management, March 2015, Emerald

    Dr Yingjiao Xu