All Stories

  1. The effects of the salesperson’s characteristics on buyer-seller relationships

    Article • Journal of Business and Industrial Marketing, June 2015, Emerald

    Dr Ying Huang

  2. CONSUMER INTENTIONS TO SELL OVER THE INTERNET: ANTECEDENTS AND THE MODERATING EFFECTS OF CONSUMER INNOVATIVENESS

    Article • Journal of International Finance and Economics, June 2013, International Academy of Business and Ecomonics

    Dr Ying Huang

  3. How does justice matter in achieving buyer–supplier relationship performance?

    Article • Journal of Operations Management, July 2012, Elsevier

    Dr Ying Huang

  4. Does guanxi help organizations achieve performance?

    Article • Management and Organization Review, March 2012, Cambridge University Press

    Dr Ying Huang

  5. Guanxi practice and Chinese buyer–supplier relationships: The buyer's perspective

    Article • Industrial Marketing Management, May 2011, Elsevier

    Dr Ying Huang

  6. The impact of market orientation on Chinese retailers' channel relationships

    Article • Journal of Business and Industrial Marketing, January 2011, Emerald

    Dr Ying Huang

  7. Predicting market orientation: Chinese retailers in a transitional economy

    Article • International Journal of Retail & Distribution Management, April 2010, Emerald

    Dr Ying Huang

  8. A taxonomy of control mechanisms and effects on channel cooperation in China

    Article • Journal of the Academy of Marketing Science, April 2010, Springer Science + Business Media

    Dr Ying Huang

  9. Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage

    Article • International Journal of Retail & Distribution Management, October 2009, Emerald

    Dr Ying Huang

  10. Data equivalence in cross-cultural international business research: assessment and guidelines

    Article • Journal of International Business Studies, May 2008, Springer Science + Business Media

    Carol Finnegan, Dr Ying Huang

  11. Retailers’ foreign market entry decisions: An institutional perspective

    Article • International Business Review, October 2007, Elsevier

    Dr Ying Huang