All Stories

  1. Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style

    Article • International Journal of Advertising, October 2019, Taylor & Francis

    Yeonshin Kim

  2. Text versus pictures in advertising: effects of psychological distance and product type

    Article • International Journal of Advertising, May 2019, Taylor & Francis

    Sukki Yoon, Yeonshin Kim

  3. How Does Culture Improve Consumer Engagement in CSR Initiatives? the Mediating Role of Motivational Attributions

    Article • Corporate Social Responsibility and Environmental Management, June 2017, Wiley

    Yeonshin Kim