All Stories

  1. To stay or not to stay? Japanese spectators’ event-related perspectives on a professional golf tournament

    Article • Managing Sport and Leisure, May 2019, Taylor & Francis

    Yasuhiro Watanabe, DR. James J Zhang

  2. Attracting international spectators to a sport event held in Asia

    Article • International Journal of Sports Marketing and Sponsorship, May 2018, Emerald

    Yasuhiro Watanabe