All Stories

  1. Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates

    Article • International Journal of Environmental Research and Public Health, November 2021, MDPI AG

    Yaniv Gvili

  2. Can political cookies leave a bad taste in one’s mouth? Political ideology influences taste

    Article • European Journal of Marketing, November 2017, Emerald

    Yaniv Gvili

  3. The sweet smell of advertising: the essence of matching scents with other ad cues

    Article • International Journal of Advertising, June 2017, Taylor & Francis

    Yaniv Gvili

  4. Moving up in taste: Enhanced projected taste and freshness of moving food products

    Article • Psychology and Marketing, June 2017, Wiley

    Yaniv Gvili

  5. Antecedents of attitudes toward eWOM communication: differences across channels

    Article • Internet Research, October 2016, Emerald

    Yaniv Gvili

  6. Fresh from the tree: Implied motion improves food evaluation

    Article • Food Quality and Preference, December 2015, Elsevier

    Yaniv Gvili

  7. How Credible is E-Word of Mouth Across Digital-Marketing Channels?

    Article • Journal of Advertising Research, March 2015, WARC Limited

    Yaniv Gvili

  8. Heritage Site Websites Content: The Need for Versatility

    Article • Journal of Hospitality & Leisure Marketing, April 2007, The Haworth Press

    Yaniv Gvili

  9. Online Mass Customization: The Case of Promoting Heritage Tourist Websites

    Article • Anatolia, December 2005, Taylor & Francis

    Yaniv Gvili

  10. The Internet and International Business: A Cross-regional Study

    Article • Edward Elgar Publishing

    Yaniv Gvili