All Stories

  1. Odour-induced Taste Enhancement and Consumption of Low-sugar Pastry

    Article • International Journal of Market Research, November 2017, SAGE Publications

    Dr Yamen Koubaa

  2. An empirical illustration of the transformation process of purchasing

    Article • The International Journal of Logistics Management, May 2016, Emerald

    Dr Yamen Koubaa

  3. Multidimensional structures of brand and country images, and their effects on product evaluation

    Article • International Journal of Market Research, January 2015, WARC Limited

    Dr Yamen Koubaa

  4. On the use of structural equation modeling in marketing image research

    Article • Asia Pacific Journal of Marketing and Logistics, April 2014, Emerald

    Dr Yamen Koubaa

  5. Going international through successful partnerships: the case of GIAS

    Article • Emerald Emerging Markets Case Studies, April 2013, Emerald

    Dr Yamen Koubaa

  6. The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

    Article • Asia Pacific Journal of Marketing and Logistics, November 2011, Emerald

    Dr Yamen Koubaa

  7. Ethnocentrism, country of origin, and brand perception in a special context

    Article • International Journal of Business and Emerging Markets, January 2009, Inderscience Publishers

    Dr Yamen Koubaa

  8. Country of origin, brand image perception, and brand image structure

    Article • Asia Pacific Journal of Marketing and Logistics, March 2008, Emerald

    Dr Yamen Koubaa

  9. Business Education across Cultures and Languages

    Article • IGI Global

    Dr Yamen Koubaa

  10. Exploring the Properties of Online Social Network Data and Their Implications for Consumer Social Data Analytics

    Article • IGI Global

    Dr Yamen Koubaa