All Stories

  1. Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation

    Article • Journal of International Marketing, May 2019, SAGE Publications

    Professor Xinming He

  2. Market orientation and export performance: the moderation of channel and institutional distance

    Article • International Marketing Review, April 2018, Emerald

    Professor Xinming He

  3. Managerial Ties, Market Orientation, and Export Performance: Chinese Firms Experience

    Article • Management and Organization Review, February 2017, Cambridge University Press

    Professor Xinming He

  4. The determinants of export performance: a review of the literature 2006-2014

    Article • International Marketing Review, September 2016, Emerald

    Professor Xinming He

  5. International market selection and export performance: a transaction cost analysis

    Article • European Journal of Marketing, May 2016, Emerald

    Professor Xinming He

  6. Export market location decision and performance

    Article • International Marketing Review, October 2013, Emerald

    Professor Xinming He