All Stories

  1. More than words: valuation of words for stock price by using the combination of natural language processing, time-series panel and gradient boosting

    Article • International Journal of Bank Marketing, March 2026, Emerald

    Assistant Professor Wookjae Heo

  2. Time-Varying Linkages Between Survey-Based Financial Risk Tolerance and Stock Market Dynamics: Signal Decomposition and Regime-Switching Evidence

    Article • Mathematics, February 2026, MDPI AG

    Assistant Professor Wookjae Heo

  3. Resource-Constrained Edge AI Solution for Real-Time Pest and Disease Detection in Chili Pepper Fields

    Article • Agriculture, January 2026, MDPI AG

    Assistant Professor Wookjae Heo

  4. Neurophysiological insights into hotel booking decisions: EEG evidence of cognitive and emotional responses on OTAs versus hotel websites

    Article • Journal of Hospitality and Tourism Technology, November 2025, Emerald

    Assistant Professor Wookjae Heo

  5. Predicting civil rights issues in the airline industry: a machine learning approach using consumer complaint data

    Article • Journal of Hospitality and Tourism Horizons, November 2025, Emerald

    Assistant Professor Wookjae Heo

  6. Revisiting Algorithmic Bounded Rationality With Potential Solutions: How Recommendation Systems Amplify Cognitive Biases in Consumer Decision‐Making

    Article • Journal of Consumer Affairs, November 2025, Wiley

    Assistant Professor Wookjae Heo

  7. A novel approach to online review analysis: integrating theory of planned behavior and machine learning techniques

    Article • International Journal of Contemporary Hospitality Management, April 2025, Emerald

    Assistant Professor Wookjae Heo

  8. Financial Stress, Psychological Factors, and Financial Knowledge on Life Satisfaction: A Comparative Pre- and Post-COVID Cross-Sectional Analysis in the United States

    Article • Applied Research in Quality of Life, March 2025, Springer Science + Business Media

    Assistant Professor Wookjae Heo

  9. Smoothing the Subjective Financial Risk Tolerance: Volatility and Market Implications

    Article • Mathematics, February 2025, MDPI AG

    Assistant Professor Wookjae Heo

  10. Ownership of Cash Value Life Insurance among Rural Households: Utilization of Machine Learning Algorithms to Find Predictors

    Article • Mathematics, August 2024, MDPI AG

    Assistant Professor Wookjae Heo

  11. The Complementary Nature of Financial Risk Aversion and Financial Risk Tolerance

    Article • Risks, July 2024, MDPI AG

    Assistant Professor Wookjae Heo

  12. Perceived Mental and Physical Health During the Pandemic: The Role of Financial Stress

    Article • Journal of Financial Counseling and Planning, May 2024, Springer Publishing Company

    Assistant Professor Wookjae Heo

  13. Identifying Hidden Factors Associated with Household Emergency Fund Holdings: A Machine Learning Application

    Article • Mathematics, January 2024, MDPI AG

    Assistant Professor Wookjae Heo

  14. Unmasking the Phantoms of Generations: A Comparative Study of Financial Responsibility and Stress Across Generational Divides (FTA Best Paper Award)

    Article • Journal of Financial Therapy, January 2024, New Prairie Press

    Assistant Professor Wookjae Heo

  15. Financial Stress and COVID-19: A Comprehensive Analysis of the Factors Associated with the Pandemic

    Article • Risks, December 2023, MDPI AG

    Assistant Professor Wookjae Heo

  16. Examining Financial Anxiety Focusing on Interactions between Financial Knowledge and Financial Self-efficacy

    Article • Journal of Financial Therapy, January 2023, New Prairie Press

    Assistant Professor Wookjae Heo

  17. Improving Insurers’ Loss Reserve Error Prediction: Adopting Combined Unsupervised-Supervised Machine Learning Techniques in Risk Management

    Article • The Journal of Finance and Data Science, October 2022, Elsevier

    Assistant Professor Wookjae Heo

  18. Pushing or clicking the grocery cart? Health and economic concerns during the COVID ‐19 pandemic

    Article • Journal of Consumer Affairs, August 2022, Wiley

    Assistant Professor Wookjae Heo

  19. Is Your Risk-Tolerance Assessment Tool Reliable?

    Article • Financial Planning Review, March 2022, Wiley

    Assistant Professor Wookjae Heo, John Grable

  20. The Role of Big Data Research Methodologies in Describing Investor Risk Attitudes and Predicting Stock Market Performance

    Article • January 2022, IGI Global

    Assistant Professor Wookjae Heo

  21. Importance of Interior Design: An Environmental Mediator for Perceiving Life Satisfaction and Financial Stress

    Article • International Journal of Environmental Research and Public Health, September 2021, MDPI AG

    Assistant Professor Wookjae Heo

  22. The role of financial literacy in describing the use of professional financial advisors before and during the COVID-19 pandemic

    Article • Journal of Financial Services Marketing, August 2021, Springer Science + Business Media

    Assistant Professor Wookjae Heo

  23. WTP for Financial Planning Services: Who Financial Planners Serve? Estimating the Needs of the Broad Population

    Article • Journal of Financial Consumers, April 2021, Korean Academy of Financial Consumer

    Assistant Professor Wookjae Heo

  24. Interior Design with Consumers’ Perception about Art, Brand Image, and Sustainability

    Article • Sustainability, April 2021, MDPI AG

    Assistant Professor Wookjae Heo

  25. A latent profile analysis of college students' financial knowledge: The role of financial education, financial well-being, and financial risk tolerance

    Article • Journal of Education for Business, March 2021, Taylor & Francis

    Assistant Professor Wookjae Heo

  26. Financial Constraints, External Locus of Control, and Emotional Exhaustion

    Article • Journal of Financial Counseling and Planning, February 2021, Springer Publishing Company

    Assistant Professor Wookjae Heo

  27. Mediation between financial risk tolerance and equity ownership: assessing the role of financial knowledge underconfidence

    Article • Journal of Financial Services Marketing, February 2021, Springer Science + Business Media

    Assistant Professor Wookjae Heo

  28. Estimating the BIS Capital Adequacy Ratio for Korean Banks Using Machine Learning: Predicting by Variable Selection Using Random Forest Algorithms

    Article • Risks, February 2021, MDPI AG

    Assistant Professor Wookjae Heo

  29. Improvements in Evaluating Grids for Basic Living Infrastructure: The Case of Gwangjin District in Seoul, South Korea

    Article • Social Sciences, January 2021, MDPI AG

    Assistant Professor Wookjae Heo

  30. Characteristics of random responders in a financial risk-tolerance questionnaire

    Article • Journal of Financial Services Marketing, November 2020, Springer Science + Business Media

    Assistant Professor Wookjae Heo

  31. An Evaluation of the Effect of the COVID-19 Pandemic on the Risk Tolerance of Financial Decision Makers

    Article • Finance Research Letters, November 2020, Elsevier

    Assistant Professor Wookjae Heo

  32. Mediation Effect of Financial Education between Financial Stress and Use of Financial Technology

    Article • Journal of Family and Economic Issues, October 2020, Springer Science + Business Media

    Assistant Professor Wookjae Heo

  33. Financial-related psychological factors affect life satisfaction of farmers

    Article • Journal of Rural Studies, September 2020, Elsevier

    Assistant Professor Wookjae Heo

  34. A test of the association between the initial surge in COVID-19 cases and subsequent changes in financial risk tolerance

    Article • Review of Behavioral Finance, August 2020, Emerald

    Assistant Professor Wookjae Heo

  35. Life Satisfaction in Time Orientation

    Article • Applied Research in Quality of Life, May 2020, Springer Science + Business Media

    Assistant Professor Wookjae Heo

  36. Using Artificial Neural Network techniques to improve the description and prediction of household financial ratios

    Article • Journal of Behavioral and Experimental Finance, March 2020, Elsevier

    Assistant Professor Wookjae Heo

  37. The links between job insecurity, financial well‐being and financial stress: A moderated mediation model

    Article • International Journal of Consumer Studies, February 2020, Wiley

    Assistant Professor Wookjae Heo

  38. APR Financial Stress Scale: Development and Validation of a Multidimensional Measurement

    Article • Journal of Financial Therapy, January 2020, New Prairie Press

    Assistant Professor Wookjae Heo

  39. Classifying students using an expectation-perception survey about a hospitality laboratory class: Empirical research with the finite mixture model

    Article • Anatolia, December 2019, Taylor & Francis

    Assistant Professor Wookjae Heo

  40. Importance of Subjective Financial Knowledge and Perceived Credit Score in Payday Loan Use

    Article • International Journal of Financial Studies, September 2019, MDPI AG

    Assistant Professor Wookjae Heo

  41. A test of traditional and psychometric relative risk tolerance measures on household financial risk taking

    Article • Finance Research Letters, September 2019, Elsevier

    Assistant Professor Wookjae Heo

  42. The effect of experiencing a death on life insurance ownership

    Article • Journal of Behavioral and Experimental Finance, June 2019, Elsevier

    Assistant Professor Wookjae Heo

  43. An exploratory study of examining students’ expectations of training in a laboratory class: Factor analysis of affective heuristic features

    Article • Journal of Education for Business, March 2019, Taylor & Francis

    Assistant Professor Wookjae Heo

  44. What Prompts College Students to Participate in Online Surveys?

    Article • International Education Studies, December 2018, Canadian Center of Science and Education

    Assistant Professor Wookjae Heo

  45. Factors Influencing Intranet Acceptance in Restaurant Industry: Use of Technology Acceptance Model

    Article • International Business Research, September 2018, Canadian Center of Science and Education

    Assistant Professor Wookjae Heo

  46. A test of the relevant association between utility theory and subjective risk tolerance: Introducing the Profit-to-Willingness ratio

    Article • Journal of Behavioral and Experimental Finance, June 2018, Elsevier

    Assistant Professor Wookjae Heo

  47. Stock Market Volatility and Changes in Financial Risk Tolerance During the Great Recession

    Article • Journal of Financial Counseling and Planning, January 2017, Springer Publishing Company

    Assistant Professor Wookjae Heo, John Grable

  48. Financial Hardship, Social Support, and Perceived Stress

    Article • Journal of Financial Counseling and Planning, January 2017, Springer Publishing Company

    Assistant Professor Wookjae Heo

  49. Researcher Profile: Wookjae Heo

    Article • Journal of Financial Therapy, January 2017, New Prairie Press

    Assistant Professor Wookjae Heo

  50. How Can We Know Our Clientss Financial Stress?

    Article • SSRN Electronic Journal, January 2017, Elsevier

    Assistant Professor Wookjae Heo

  51. An Estimate of the Mediation Effect of Risk Tolerance among Marital Status, Gender, and Investing Behavior

    Article • International journal of human ecology, June 2016, The Korean Home Economics Association

    Assistant Professor Wookjae Heo

  52. Wealth Accumulation Inequality: Does Investment Risk Tolerance and Equity Ownership Drive Wealth Accumulation?

    Article • Social Indicators Research, May 2016, Springer Science + Business Media

    Assistant Professor Wookjae Heo

  53. Financial Anxiety, Physiological Arousal, and Planning Intention

    Article • Journal of Financial Therapy, February 2015, New Prairie Press

    Assistant Professor Wookjae Heo

  54. The Effects of Situational and Dispositional Factors on the Change in Financial Risk Tolerance

    Article • IGI Global

    Assistant Professor Wookjae Heo

  55. The Effects of Situational and Dispositional Factors on the Change in Financial Risk Tolerance

    Article • IGI Global

    Assistant Professor Wookjae Heo