All Stories

  1. The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling

    Article • Journal of Macromarketing, May 2023, SAGE Publications

    Dr. Wesley Friske

  2. The impact of voluntary sustainability reporting on firm value: Insights from signaling theory

    Article • Journal of the Academy of Marketing Science, June 2022, Springer Science + Business Media

    Dr. Wesley Friske

  3. Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection

    Article • Journal of Macromarketing, October 2021, SAGE Publications

    Dr. Wesley Friske

  4. SME response to major exogenous shocks: The bright and dark sides of business model pivoting

    Article • International Small Business Journal Researching Entrepreneurship, June 2020, SAGE Publications

    Dr. Wesley Friske

  5. CSR reporting practices: an integrative model and analysis

    Article • The Journal of Marketing Theory and Practice, November 2019, Taylor & Francis

    Dr. Wesley Friske

  6. Entrepreneurship, Excise Taxes, and the “Flight to Quality”

    Article • Journal of Macromarketing, May 2019, SAGE Publications

    Dr. Wesley Friske

  7. The Effects of Featured Advertising and Package Labeling on Sustainability of Cause-Related Marketing (CRM) Products

    Article • Sustainability, August 2018, MDPI AG

    Dr. Wesley Friske

  8. Regulation, New Venture Creation, and Resource-Advantage Theory: An Analysis of the U.S. Brewing Industry

    Article • Entrepreneurship Theory and Practice, March 2018, SAGE Publications

    Dr. Wesley Friske

  9. Regulation, competition, and economic growth

    Article • Journal of Research in Marketing and Entrepreneurship, July 2017, Emerald

    Dr. Wesley Friske

  10. The effects of price promotion depth on new and mature products

    Article • Journal of Brand Management, February 2014, Springer Science + Business Media

    Dr. Wesley Friske

  11. Defining the Soft Infrastructure of Border Crossings: A Case Study at the Canada–US Border

    Article • The American Review of Canadian Studies, December 2013, Taylor & Francis

    Dr. Wesley Friske

  12. The Role of Public–Private Partnerships in Facilitating Cross‐Border Logistics: A Case Study at the U.S./Canadian Border

    Article • Journal of Business Logistics, December 2013, Wiley

    Dr Donna F Davis, Dr. Wesley Friske

  13. Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories

    Article • Electronic Commerce Research and Applications, November 2012, Elsevier

    Dr. Wesley Friske

  14. Social desirability in the selection process: new insights from a novel context

    Article • Asia Pacific Journal of Human Resources, May 2012, Wiley

    Dr. Wesley Friske