All Stories

  1. TV Channel Search and Commercial Breaks

    Article • Journal of Marketing Research, October 2017, American Marketing Association (AMA)

    Wenbo Wang

  2. Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

    Article • Marketing Science, September 2017, INFORMS

    Wenbo Wang

  3. Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms

    Article • Journal of Marketing Research, June 2017, American Marketing Association (AMA)

    Wenbo Wang