All Stories

  1. The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market

    Article • Journal of International Consumer Marketing, September 2019, Taylor & Francis

    Weiting Tao

  2. Application of two under-researched typologies in crisis communication: Ethics of justice vs. care and public relations vs. legal strategies

    Article • Public Relations Review, November 2017, Elsevier

    Weiting Tao

  3. How Consumers’ Pre-Crisis Associations and Attitude Certainty Impact Their Responses to Different Crises

    Article • Communication Research, October 2017, SAGE Publications

    Weiting Tao

  4. The Impact of Corporate Communication on Company Evaluation: Examining the Message Effects of CSR, Corporate Ability, and Hybrid Strategies

    Article • International Journal of Strategic Communication, October 2016, Taylor & Francis

    Weiting Tao

  5. Fortune1000 communication strategies on Facebook and Twitter

    Article • Journal of Communication Management, August 2015, Emerald

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  6. A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies

    Article • International Journal of Strategic Communication, September 2014, Taylor & Francis

    Weiting Tao